Best Stand Feature Award went to Bosnia and Herzogovina Tourism Association

New stand of Bosnia and Herzegovina

The London World Travel Market 2007 Best Stand Awards were awarded today, celebrating the very best in stand design, features and personnel; the best stands at doing business and interacting with travel agents; and the most innovative stand in the Technology and Online Travel sector.

 

‘INNOVATIVE, EYE-CATCHING AND INTERACTIVE’

 

WTM director Craig Moyes explores two interactive ‘gerbil tread wheels’

Best Stand Feature Award went to Bosnia and Herzogovina Tourism Association, stand number EM375, for its two interactive ‘gerbil tread wheels’, enabling visitors to look at the sights whilst listening to a commentary on headphones. For the Judges these stood out as the ‘most unusual and innovative feature’ at the event. The wheels’ images also reflected key tourist activities being promoted in the region, creating an impact through capturing cultural characteristics.

 

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